PYURE Acquires klima&so
With the acquisition of Berlin-based startup klima&so, we are taking our next strategic growth step – covering Paid Media and Social Media from a single source.
Big news from PYURE headquarters: We are thrilled to announce our next major milestone today! With the acquisition of Berlin-based startup klima&so, we are taking our next strategic growth step and joining forces for climate-neutral marketing.
A Shared Mission, a Shared Path
As two Berlin startups, we have shared the same core mission with klima&so from day one: to make marketing climate-neutral and leverage our reach to drive positive social change.
With the market consolidating rapidly, we couldn’t be prouder or more excited to announce our very first acquisition. Through this strategic move, we are shaping the European powerhouse for eco-efficient marketing.
“Technology is the tool, but shared energy and conviction are the real engine. Having klima&so as part of the PYURE family from today onwards is a true matter of the heart for me. As an eco-efficiency powerhouse, we are now turning that energy into real change.”
Paid Media Meets Social Media: Holistic Impact from a Single Source
Sustainable marketing creates the biggest impact when it is designed holistically and executed seamlessly. That is precisely where our merger comes in: By acquiring klima&so, we are bringing deep expertise and a highly valuable product expansion in Social Media on board.
While PYURE has successfully focused on decarbonizing and scaling Paid Media campaigns so far, klima&so’s specialized setup enables us to cover the entire Social Media spectrum moving forward.
All digital marketing measures – from Paid Media to Social Media – now come from a single source and are strategically aligned with each other.
What this means for our clients and partners:
All-in-one solution: All digital marketing measures – from Paid to Social – now available under one roof.
Strategic alignment: Paid and Social strategies are designed holistically and aligned seamlessly.
Maximum impact: An even stronger lever for eco-efficient marketing and measurable sustainability across media management.
“Anyone who wants to manage emissions needs precise facts. By acquiring klima&so, we are extending our setup with a scientific calculation model based on 242 variables, uniting full transparency for Paid and Social Media under one roof.”
Thank You to the klima&so Team!
A special thanks goes to Patrick and Jean-Paul, the founders of klima&so, for their trust in us and in our shared vision. Over the past few years, they have done true pioneering work and disrupted the social media landscape with their technology. We are excited to build on this success together.
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