Services
Analytics Light & Live
Our measurement suite helps brands and agencies assess and optimize the environmental impact of their media activities. The Light Study offers a fast and efficient entry point, analyzing the CO₂ intensity of past campaigns with clear, comparable sustainability KPIs – ideal for identifying first optimization levers and building internal buy-in. For a more comprehensive approach, the Live Study provides in-depth attribution and eco-efficiency analysis during and after campaigns, uncovering actionable reduction opportunities for future strategies.
Eco Efficiency Forecast
Our early-stage indicator predicts the ecological footprint of planned campaigns based on the media plan – and, if available, creative and production plans. It delivers reliable forecasts of key environmental KPIs such as expected CO₂e emissions and energy consumption, including a percentage-based estimate of potential reduction opportunities. Optional add-ons like the Eco Efficiency Booster and Creative Optimizer provide additional levers for improved sustainability.
Eco Efficiency Booster
Complementing the forecast, this potential analysis highlights where the strongest levers for emission reduction lie – enabling optimization before the first ad impression is delivered. Included is the Creative Optimizer, which ensures sustainable creatives are implemented prior to campaign launch
Environmental Sustainability Platform (ESP)
Our self-service dashboard gives clients full transparency into campaign and inventory emissions. Users can explore aggregated historical data through detailed queries and easily download tailored reports – ensuring actionable insights and compliance at their fingertips. The underlying data is sourced from campaign and inventory analyses via our Analytics Light and Live products, enabling a complete audit of all inventories on the sell side and all campaigns on the buy side.
Pyurified PMP (PPMP)
Our curated programmatic deals for video, display, and native combine full targeting flexibility with built-in CO₂ transparency and climate impact measurement. Through 24/7 attribution and deal-specific analysis, key optimization levers such as supply path, formats, placements, and devices are activated to reduce emissions. Optional creative optimization adds further efficiency, while comprehensive reporting ensures transparency, compliance, and recognition in green media submissions – all without extra workload for trading teams.
Automated Low-Emission Buying
On the buy side, Pyure.Tech leverages data to automatically select the lowest-emission inventory, reducing manual optimization efforts for operational teams. This results in lower offsetting costs while ensuring that campaign objectives remain fully intact, as optimization always happens within the defined parameters.
Sustainable Inventory at Scale
On the sell side, our technology clusters inventory by emission levels in real time and enables publishers to instantly package and market greener media products. The result: greater transparency, efficiency, and more attractive sustainable offerings for advertisers.
